The world is drastically changing!
Even though the United States is only 242 years old, the changes in that time span are incredible. No time in history have there been advances like there have been in the last 100 years.
If we were to go back in time, we wouldn’t recognize the world. The same goes with the time traveler coming from the past. If he were to come to our world from 1900, he wouldn’t recognize anything.
Through the advancements of this digital age, we now live in a world of constant connection and everything is only getting more connected. Soon I’m sure we will enter into a time of full dive like experiences where your subconscious will connect directly into a digital world and you will interact with it in the same way Neo interacted with the Matrix.
Scary? Yes! It’s terrifying, but there really isn’t a point fighting against this tidal wave of advancement. You should probably just learn how to surf on the opportunities it’s going to create instead.
So what is the future of Internet Marketing going to look like?
I believe it will become continually centered around search. Why? Because consciousness is only able to maintain a grip on so much information. Even though our brains are incomprehensibly powerful, there is only so much data a conscious mind is able to comprehend.
So with that, I believe parsing data is going to continue to be a fundamental part of the Internet.
It’s estimated that the 4 biggest companies online, Google, Amazon, Microsoft and Facebook store approximately 1,200 petabytes of data. Which is 1.2 million terabytes. That is an incredible amount of information.
So how does one go about finding anything useful in that ocean of information?
You use a search engine.
This is why services like Google, Bing, and Yahoo own the Internet. Their services allow users like you and me to be able to navigate the web in a way that we would never be able to without them.
Because the Internet is only getting bigger and growing at such a rapid pace search engines roles are going to only get more vital to the use of the Internet.
Thus, the marketer of the future is going to have to understand how to provide information to those search engines in a way that causes those search engines to relate that information to the end user.
This is the future of businesses on the Internet.
This is the future of search engine optimization.
This is the future of the SEO who is going to ride the wave of digital advancement!