Ultimate Strategy For On Page SEO

The first step in an effective SEO campaign is taking care of your website itself. Before building backlinks or trying to do any offsite SEO, it’s important to take care of your website first.

We’re going to be walking through some of the fundamental on-page SEO tactics you need to make sure you’re implementing today!

What is On-Page SEO?

On-page SEO deals with the optimization of your website itself. This includes everything that goes into your website and out of your website.

There are two main parts to performing on-page SEO:

Building high-quality, text-based content

Structuring your website to maximize your SEO in the long-run

We’ll talk about the first one in this article and the second one in a future article.

In this article, we’re going to be talking about:

How to write better content

How to structure your content so that it’s SEO friendly

How to A/B test your website and/or content to find out what works and what doesn’t

1. Write better content

Smart Content

The quality of the content on your website is the first thing any visitor will judge your website on.

If the content sucks, then people will immediately bounce from your website and never come back.

If you want to succeed in SEO, then you need to make sure your website has great content.

Two parts of content that affect SEO are:

Content structure – The way your website is laid out.

The way your website is laid out. Content quality – The actual text and information of your content

Let’s go over each of these individually.

How to structure your page for SEO

When you begin structuring your page for SEO, there are a few questions you should ask yourself:

  • What keywords are in this piece of content?
  • What does this piece of content show up for in Google?
  • What is the purpose of this page?
  • Which of these keywords should I focus on?

Let’s break each of these down and find the answers.

What keywords are in this piece of content?

When writing a piece of content, asking the question “What keywords is this page targeting?” will help you determine what the ultimate goal of this page is.

Let’s say you’re writing a piece of content about web design and want to target keywords like “web design,” “web design agency,” and “web design portfolio,” you’ll want to make sure that you are using those terms in your content.

How to find keywords

One of the easiest ways to find keywords for your content is to use the Google Keyword Planner.

The Google Keyword Planner is a tool that allows you to find out the monthly searches that are conducted in Google for a given term. So for example, if I want to find out how many people search for “SEO,” I can go to the tool and enter the keyword “SEO.”

From here I get a lot of data about the keyword “SEO,” including monthly searches, the competition of the keywords, and potential ad groups and conversions that I can target.

The other way you can find keywords is to look at your analytics and see what terms people are using to find your website.

What does this piece of content show up for in Google?

The next step is to figure out what Google actually thinks your content is about.

To do this, Google will take the title of the page and the first 70 characters of the content and show that to people.

So if your content shows up for “web design” and “web design portfolio,” and your title is “Our Web Design Portfolio,” then you know that this piece of content is not targeting “web design agency.”

This is very important if you want to avoid keyword cannibalization.

What is the purpose of this page?

Now that you’ve found the keywords that are in your content, and you know what Google thinks your content is about, you should figure out what the main point of this page is.

To do this, you’ll want to look at:

  • The page title
  • The URL
  • The content

Most of the time, the page title is what you’re going to focus on. It’s the most important part of structuring your content. Without a good title, your content will never get traffic.

For example, the page title should contain your target keyword(s) and should clearly state the purpose of the content.

The first step in finding your page title is asking: “What is the purpose of this page?”

Let’s say you’re writing a blog post about how to design a web page.

The purpose of the page is to show people how to design a web page.

The first step is to get a sentence that states your purpose.

The next step is to go find keywords related to this content and see what the title is for those pages.

From here, you can take the title and go from there.

You can do this separately for different pages on your website.

For example, if you have a page about web page design and another page about front-end developer tools, the title of each of these pages will differ.

Content quality

The last part of your content that you need to worry about is the actual text and information of your content.

Whether it’s a blog post, product page, or a page of your website, you need to make sure that your content is structured in a way that is easy for Google to read.

That means that you want to avoid:

  • Long paragraphs
  • Long sentences
  • Unnatural flow

The first thing you want to do is to make sure that your content is easy to read.

If you’re writing a blog post, you’ll want to make sure that your sentences are broken up into short sentences and are easy to read.

Now that we’ve talked about how to structure your content, let’s talk about how to write better content.

We’ve already talked about how to structure your content and the main principles that you should use to make sure your content is structured correctly.

Now we’re going to focus on the actual writing of your content.

How To Write Better Content

The first step to writing better content is to figure out what the purpose of your content is.

You have to know what your goal is and what you want to be the result of your content.

After you figure out the purpose of your content, you need to make sure that you’re using your keywords.

You want to put your keyword in the title, in the URL, and in the content of the page.

To find out what works best for your audience, you need to write different variations of your content and then A/B test them to find out which one performs the best.

For this, you can use a tool named Content Panda. Content Panda allows you to easily A/B test your content and find out which one performs the best.

Bonus: If you want to get better at writing content, I’d recommend reading Quick Sprout’s blog post about it.

2. How to structure your page for long-term SEO

Once you’ve written and published your content, you need to make sure that it’s structured in a way that allows for great SEO and backlinks in the future.

If your content is well-structured, then you can easily acquire backlinks and allow Google to easily crawl your content.

How to structure your page for long-term SEO

There are a few fundamental rules you need to remember when structuring your content for SEO:

  • Use a sitemap
  • Implement breadcrumbs
  • Use HTML headings
  • Optimize your images
  • Use internal links
  • Add schema markup
  • Use rel=”canonical”

Here we’ll talk about each of these individually and discuss why they’re important.

Use a sitemap

The easiest way to structure your content is to use a sitemap.

A sitemap is a file that Google reads in order to crawl your website.

It shows Google all the pages on your website, what their importance is, and how they’re related to one another.

This allows Google to more quickly crawl your website and to more quickly index your content.

You can generate a sitemap file by using a tool like XML Sitemaps. XML Sitemaps is a tool that allows you to easily generate a sitemap file.

Implement breadcrumbs

Breadcrumbs are a navigational aid for your content. They’re located at the top of your content and show people where they are on your website.

Breadcrumbs make it easy for people to navigate through your website and find the content that they want.

Examples of breadcrumbs:

Here’s how you’d link to your homepage:

Home

The example above would show up like this:

Home ›

You’d implement the breadcrumbs by adding the following code to the bottom of your page:

Adding breadcrumbs improves your user experience and allows Google to better understand your content.

Use HTML headings

HTML headings allow you to structure your content and quickly improve the usability of your content.

They also impact your SEO.

HTML headings allow Google to better understand the content on your page, making the content easier for it to understand and thus provide better SEO.

The HTML heading tags are h1, h2, h3, h4, h5, and h6.

You should use these tags to structure your content.

For example, here’s an HTML heading tag structure:

h1 Top 10 Best On-Page SEO Tips h1
h2 This Article Is About Top 10 Best On-Page SEO Tips h2

The example above wouldn’t show up like this on your website:
Top 10 Best On-Page SEO Tips

This Article Is About Top 10 Best On-Page SEO Tips

Instead, it would look like this:

Top 10 Best On-Page SEO Tips – This Article Is About Top 10 Best On-Page SEO Tips

The example above looks much more readable than the first example but it’s far more SEO friendly too.

It’s SEO-friendly because it allows Google to better understand your content and it’s readable because it’s structured.

Readable content is better content.

Optimize your images

Optimizing your images is important to SEO.

Your images should be named properly and they should have unique alt tags.

Imagine that you have an image on your website that you want to rank for the keyword “running shoes”.

If this image was called “running_shoes.png”, then you’d have an image that was optimized for this keyword!

You can use a simple naming convention to achieve this.

Here’s an example of how you’d name an image for “running shoes”:

running_shoes.jpg

The image above would look like this on your website:

Implement rel=”canonical”

The rel=”canonical” tag is a fundamental tag for SEO that’s very easy to implement.

The rel=”canonical” tag is used to tell Google that two pages are essentially the same.

You should use it on all of your content pages.

Here’s how you implement it:

In this example, we’re telling Google that any pages that link to this page should link to this version of the page.

This allows Google to quickly crawl your pages and discover what’s important.

You can implement this tag quickly using a tool like Yoast SEO.

Here’s how you implement it in Yoast SEO:

You can see that I’ve checked the box labeled “Use a 301 redirect for canonical links” and then added my rel=”canonical” code.

This tag is especially good for pages that have been duplicated due to a CMS migration or a bad migration.

If you have duplicate content on your website, then you should use this tag as a way to signal to Google that there is duplicate content.

Here’s an example:

If two pages were identical, then you’d use the following code:

If two pages were similar, you’d use something like the following code:

And if the two pages were completely different, you’d use the following code:

I recommend the following articles:

If you want to learn more about on-page SEO, then check out our post titled “On-Page SEO That Will Skyrocket Your Rankings”.

On-Page SEO Conclusion

So in summary make sure you’re doing the following to make the most of your on page SEO:

  • Write better content
  • Implement breadcrumbs
  • Use HTML headings
  • Optimize your images
  • Use internal links
  • Add schema markup
  • Use rel=”canonical”

5 Black Hat SEO Techniques That Can Ruin your Rankings

The top goal of digital marketing is to get your products and services in the place where they will be most noticed by your clients. This privileged spot is right at the top of the search engine ranking result’s page associated with your keywords.

Just as in any game, there will be techniques and solutions to winning that fall within the rules and guidelines of the game and those that could be considered cheating. In the game of SEO, those questionable methods and techniques are called black hat techniques. While many websites and online endeavors employ black hat SEO techniques, their use has a set of consequences that should be considered.

What Are Black Hat SEO Techniques?

Any techniques that do not follow the guidelines set out by Google for properly ranking your site, can be considered black hat. While these tend to have dramatic results in the short term, once they are discovered by internet crawlers, they carry with them scathing reprisals that are best avoided.

To keep you on the safe side of search engines and making progress toward your online goals, here are 5 Black Hat SEO techniques that can potentially ruin your search engine rankings.

1. Keyword Stuffing

You will need a good amount of keywords on your page so that your visitors and search engines know exactly what they will find when they arrive. But, placing too many keywords on your web page can be just as bad as having too few.

Some misguided webmasters will stuff their content to the gills with keywords hoping to make it more attractive to the search engines, but this high keyword content reduces the readability of your page and can incur a penalty.

2. Duplicate Content

Copying your content from other sites and posting it on your own site as if you had written this content is called “plagiarism” and will be identified very quickly by the Google Search Bot. Those that are found with duplicate content will have their rankings reduced. The best way to avoid this is to not use the entire content, just copy and paste the part you need and be sure to link back to the original source.

3. Doorway And Gateway Pages

One of the more advanced black hat tricks is kind of hard for the Google bot to detect, but when it does you can be sure the penalizations are very heavy.

Doorway or gateway pages have very little importance to the website or the user, but they are loaded with keywords and calls to action that improve rankings. Sometimes these pages succeed in getting ranked by accident.

So, even though this technique may be ok in the very short term if you have no future plans for this domain and its pages. If you are building a long-term SEO campaign you will not want to get your Domain Authority dropped and therefore it is best to avoid this technique.

4. Clickbait

Clickbait is getting more and more common online. This sneaky trick will allow you to drive a lot of misguided traffic to your website in hopes of increasing your rankings. The idea is that by using especially eye-catching titles and images the curious visitors will click on the link and be sent wherever the webmaster chooses. Of course, the page they will be directed to rarely have anything to do with the link they originally clicked.

While this may attract a fair bit of misguided traffic, the amount of time they will stay at the site will be very short as they soon find that this is not what they were looking for. This will increase the bounce rate and eventually begin hurting rankings. The best thing to do is to use clickbait as much as you can but keep it honest and factual.

5. Link Buying

Building a healthy set of top-quality backlinks is one of the best ways to boost your presence in the online rankings. This can be done with sites with a very high domain authority to gain some domain authority for yourself as well.

But, if this is not done properly, the results will not be the same. Many websites will begin purchasing links in bulk and this can have the opposite effect to the one you were hoping for.

Conclusion

In the end, it may seem like there are plenty of good reasons to begin using black hat SEO techniques on your website. For one the results can be enjoyed very quickly whereas white hat SEO can take much longer to bring about any worthwhile results. But in the end, black hat SEO will do much more harm than good.

Understand The Difference Between SEO And Paid Ads

When it comes to marketing a product or service online it’s easy to get confused by the alphabet soup of terms used.

There is SEM, PPC, and SEO as well as others.

SEM is search engine marketing and it is generally done using either PPC which is pay per click or paid advertising, or you can use SEO which is search engine optimization.

Although both of these strategies are used for the same end results and do share some similarities there are some significant differences that you’ll need to understand.

For that reason, we will take a look at the difference between SEO and paid ads.

SEO VS. Paid Ads

When someone is just getting started online they will ask the obvious question as to which of these strategies is best. The answer is not a straightforward “this one over the other”.

Each of these strategies has their advantages and their disadvantages. In the end, it is best to use both of them to get the unique benefits they each offer.

Pros And Cons Of SEO

When someone has developed an effective SEO strategy they will be able to enjoy a significant flow of highly targeted visitors to their site.

With Google alone having an estimated 2 trillion searches a month it is easy to see that having a page listed highly on the search results page can result in a tremendous amount of visitors coming to that page.

Because the visitor is actively searching for the topic that led to their finding your site they are as targeted as you can get.

People use search engines such as Google, Bing, and Yahoo as well as others because they are searching for information or solutions about whatever problem or concern that they have at that moment.

Over two-thirds of those searchers will click on organic results that they find on the search result page. This means that those who have developed an effective SEO strategy, which results in having pages found in the search engines for specific keywords, will get regular and steady visitors to their site that are specifically interested in what the page is about.

One of the biggest advantages to having an effective SEO strategy is the fact that it establishes you as an authority in the particular area for which you have a site and for the product or service that you are offering.

This goes a long way in building trust and that in turn makes it more likely that those interested will purchase a product or service or take some other action that you want on your site.

One of the biggest cons to using SEO is that there’s no way to get around the fact that it will take time. It simply isn’t possible any longer to get instant SEO results. At the very minimum it will take days or weeks and in most cases, it will take months in order to develop an effective campaign.

Although SEO is often referred to as free traffic it isn’t.

Typically it will take an investment in order to achieve substantial results.

Because it takes time to develop this type of strategy it will mean that you will have to wait before getting a return on your investment.

Pros And Cons Of Using Paid Ads

One of the biggest pros of using paid ads is the fact that you can get something going immediately.

When a company or person is starting out online the best and only way to get instant results is by using paid ads.

Currently, paid ads dominate the top of the search engine result pages. Since most people click on the results that are closest to the top it means that many of them will click on your ad if it is there.

These type of campaigns are specifically designed to generate the most targeted visitors. You decide specifically what keywords and keyword phrases are used to find your ads.

This means that those people who click on those ads are people who are specifically looking for what you have to offer. It just doesn’t get any more targeted than that.

The biggest con of paid ads is the fact that they are only available as long as you are willing and able to pay for them. Unlike an SEO campaign that develops over time and can last, the paid ads are there only when you’re paying for them.

It is for this very reason that the use of SEO together with paid ads will ultimately achieve the optimal result.

SEO Pros And Cons Of Organic Search Engine Optimization

Search engine optimization is often also called SEO.

However you write it out, organic SEO is the process of trying to get your website listed as high as possible in the unpaid search results of search engines like Google, Bing, and Yahoo.

Many online users never even look at the second page of search results, and some don’t even look at the bottom half of the first page.

The higher your website’s link is, the more traffic you get. For that matter, it’s targeted traffic interested in your content, products, and services, which should mean easy conversions.

Organic search engine optimization is a combination of building backlinks pointing to your site, creating quality content, and doing various on-page things that help you rank higher.

Keep reading to learn the three primary pros and cons of organic search engine optimization.

Pro: The Results Last

If you’ve used paid advertising in the past, especially PPC or pay-per-click, then you probably loved the immediacy of the results.

However, once you stopped funding your campaign, your traffic likely dried up.

SEO won’t do that.

The efforts you put into organic search engine optimization will pay off dividends for months and even years to come.

Con: Takes Time

On the flip side, those results might take anywhere from six weeks to six months before they start showing up in the metrics that you or your digital marketing team follow as a way of measuring your progress in your SEO campaign.

You’ll have to commit to investing resources into your SEO work consistently with a long game in mind.

Patience will be necessary.

Pro: You Can Dominate A Niche

If you’re able to find a niche that has search volume but not real resources or answers yet, then you can dominate it and beat everyone to the punch.

Netflix saw a niche for streaming content long before anyone else did, and while there are a dozen other services now giving them a fight, Netflix is still around and going strong when Blockbuster isn’t.

The trick is finding those niches. There’s a niche for nearly everything, but not all of them have search traffic.

Con: Your Niche Might Already Be Crowded

For that matter, you might find plenty of niches that have great search volume, but they also already have a lot of players in them.

If there are a dozen other businesses ranked ahead of you and still doing their own SEO all the time, catching up to them is going to be really hard, much less trying to pass any of them.

Keyword creativity and research are always going to be essential because even if you find an empty niche you beat everyone too, you won’t be alone for long.

Constant vision is required.

Remember, Netflix once dominated DVDs by mail, then went streaming, and then swerved again towards exclusive and original content.

The SEO battles never end, especially with search engine algorithm changes happening at any time.

Pro: Cost Efficient

Still, for all the constant need for resources and work being put into organic SEO campaigns, the returns on your investment are undeniable. With perhaps the sole exception of free word-of-mouth advertising, no other marketing medium offers the levels of ROI that organic SEO does.

You spend a bit of money tweaking your website, getting backlinks pointing to your site, putting up social media posts, and updating your site with great content.

In return, you rise up the rankings of Google, and the millions that trust Google will, in turn, trust your site because it’s featured so high in the rankings.

Converting your visitors into business shouldn’t be that hard.

Con: The Need For Specialists

Having said all this, you’ll need specialists who can handle all of this.

That might mean one person doing social media management, another person creating your content, a technical guru tweaking your site, and someone else fishing for backlinks.

If you’re a small business, learning these on your own might eat up your time, and if you don’t have staff you can allocate this to, then you might need to contract the work out to a digital marketing agency like www.DecryptedSeo.Agency. If you choose someone else, make sure you vet them so you don’t get scammed by someone doing black hat SEO.

Now that you’ve read this article, you know the three primary pros and cons of organic search engine optimization.

Weigh all these factors in your analysis and deliberations as you decide whether or not you want to pursue this, or just how much.

Some Top Tips For On-page SEO

When you are the proud owner of a website, there are several things you have to implement and maintain. More specifically, you have to optimize the site and keep it as visible for search engines as possible.

Failing to effectively optimize the site will only lead to disappointment, seeing as there won’t be any traffic coming your way. And if you don’t retain your high ranking once you get it, the traffic won’t be there for very long.

In this article, you are going to be introduced to some top tips for on-page SEO. That means all of these optimization tips will take place directly on your website itself.

Assess The Website

If you already have a website up and running, but you are not getting the results you want, start with a detailed assessment. In other words, don’t just look at what you think is important.

For example, you may think “who cares about broken links on the site? If the post is old and not receiving traffic, why worry?”

Well, search engines pick up on these broken links. And the more you have scattered around, the more search engines regard the site as being spammy.

The result?

Your website gets thrown to the back of the line. The lesson here is to check everything, even the small details.

In-Depth Content And Keywords

Websites exist to provide either information, entertainment, or some kind of shopping experience. It’s important that you establish which categories fit your site and then gear your content in the same direction.

For example, in-depth and unique information can be valuable if you are trying to sell a service or product. But also, it will help you gain more respect with search engines.

At the same time, researching relevant keywords has to be prioritized. Given that this is the primary connection between your site and online users, they should be selected with care and consideration.

More importantly, you want the keywords and content to be clearly connected.

Quick Loading Speeds

If you haven’t realized by now, everything in the modern world is about speed. Faster streaming, faster downloads, and faster websites. If your website isn’t up to speed, in a manner of speaking, it will significantly influence the odds of reaching high rankings.

Of course, it’s not impossible with reasonable speed, but the quicker the better.

So check whether you have any unnecessary ads, popups, plugins, or other elements of disturbance putting a strain on the speed. If they don’t need to be there, get rid of them.

Responsive Design/Theme

It can’t be said enough how important the responsiveness of the design/theme is to the optimization aspects.

For instance, search engines are going to check how the site adapts to different mobile devices. Seeing as some users prefer mobile devices instead of laptops, there is bound to be a difference in how they experience your website.

Invest in a responsive design or theme that should be able to accommodate users with all types of devices, and so, provide you with all the opportunities to reach a better spot in the search rankings.

A Focus On User-Engagement

If there is one piece of advice you really need to take away from this article is to take your cues from search engines.

They are solely focused on providing the best user experience. And while it helps that they aren’t actively selling their services, they aim to keep users engaged for as long as possible.

You should be thinking the same thing.

You want users to stick around for longer, which is why you speed up the site and provide in-depth content.

But if there are more elements you can add with a constructive result, like videos, infographics, and pictures, then go ahead and test it. Because increased user engagement means more search engine visibility.

Algorithm Updates

Lastly, keep up-to-date with algorithm changes from search engines. Then make sure your site either adheres to these changes or make sure the changes are made to the site. Either way, this step is very important if you want to sustain a high ranking and not suffer the consequences of constant changes by the powers that be.

Alternatively, you can hire a professional to help you with all this and so much more. Because if you want to really get competitive, you require advanced on-page SEO tactics.

It’s the end of the world as we know it

The world is drastically changing!

Even though the United States is only 242 years old, the changes in that time span are incredible. No time in history have there been advances like there have been in the last 100 years.

If we were to go back in time, we wouldn’t recognize the world. The same goes with the time traveler coming from the past. If he were to come to our world from 1900, he wouldn’t recognize anything.

Through the advancements of this digital age, we now live in a world of constant connection and everything is only getting more connected. Soon I’m sure we will enter into a time of full dive like experiences where your subconscious will connect directly into a digital world and you will interact with it in the same way Neo interacted with the Matrix.

Scary? Yes! It’s terrifying, but there really isn’t a point fighting against this tidal wave of advancement. You should probably just learn how to surf on the opportunities it’s going to create instead.

So what is the future of Internet Marketing going to look like?

I believe it will become continually centered around search. Why? Because consciousness is only able to maintain a grip on so much information. Even though our brains are incomprehensibly powerful, there is only so much data a conscious mind is able to comprehend.

So with that, I believe parsing data is going to continue to be a fundamental part of the Internet.

It’s estimated that the 4 biggest companies online, Google, Amazon, Microsoft and Facebook store approximately 1,200 petabytes of data. Which is 1.2 million terabytes. That is an incredible amount of information.

So how does one go about finding anything useful in that ocean of information?

You use a search engine.

This is why services like Google, Bing, and Yahoo own the Internet. Their services allow users like you and me to be able to navigate the web in a way that we would never be able to without them.

Because the Internet is only getting bigger and growing at such a rapid pace search engines roles are going to only get more vital to the use of the Internet.

Thus, the marketer of the future is going to have to understand how to provide information to those search engines in a way that causes those search engines to relate that information to the end user.

This is the future of businesses on the Internet.
This is the future of search engine optimization.
This is the future of the SEO who is going to ride the wave of digital advancement!