When you are the proud owner of a website, there are several things you have to implement and maintain. More specifically, you have to optimize the site and keep it as visible for search engines as possible.
Failing to effectively optimize the site will only lead to disappointment, seeing as there won’t be any traffic coming your way. And if you don’t retain your high ranking once you get it, the traffic won’t be there for very long.
In this article, you are going to be introduced to some top tips for on-page SEO. That means all of these optimization tips will take place directly on your website itself.
Assess The Website
If you already have a website up and running, but you are not getting the results you want, start with a detailed assessment. In other words, don’t just look at what you think is important.
For example, you may think “who cares about broken links on the site? If the post is old and not receiving traffic, why worry?”
Well, search engines pick up on these broken links. And the more you have scattered around, the more search engines regard the site as being spammy.
Your website gets thrown to the back of the line. The lesson here is to check everything, even the small details.
In-Depth Content And Keywords
Websites exist to provide either information, entertainment, or some kind of shopping experience. It’s important that you establish which categories fit your site and then gear your content in the same direction.
For example, in-depth and unique information can be valuable if you are trying to sell a service or product. But also, it will help you gain more respect with search engines.
At the same time, researching relevant keywords has to be prioritized. Given that this is the primary connection between your site and online users, they should be selected with care and consideration.
More importantly, you want the keywords and content to be clearly connected.
Quick Loading Speeds
If you haven’t realized by now, everything in the modern world is about speed. Faster streaming, faster downloads, and faster websites. If your website isn’t up to speed, in a manner of speaking, it will significantly influence the odds of reaching high rankings.
Of course, it’s not impossible with reasonable speed, but the quicker the better.
So check whether you have any unnecessary ads, popups, plugins, or other elements of disturbance putting a strain on the speed. If they don’t need to be there, get rid of them.
It can’t be said enough how important the responsiveness of the design/theme is to the optimization aspects.
For instance, search engines are going to check how the site adapts to different mobile devices. Seeing as some users prefer mobile devices instead of laptops, there is bound to be a difference in how they experience your website.
Invest in a responsive design or theme that should be able to accommodate users with all types of devices, and so, provide you with all the opportunities to reach a better spot in the search rankings.
A Focus On User-Engagement
If there is one piece of advice you really need to take away from this article is to take your cues from search engines.
They are solely focused on providing the best user experience. And while it helps that they aren’t actively selling their services, they aim to keep users engaged for as long as possible.
You should be thinking the same thing.
You want users to stick around for longer, which is why you speed up the site and provide in-depth content.
But if there are more elements you can add with a constructive result, like videos, infographics, and pictures, then go ahead and test it. Because increased user engagement means more search engine visibility.
Lastly, keep up-to-date with algorithm changes from search engines. Then make sure your site either adheres to these changes or make sure the changes are made to the site. Either way, this step is very important if you want to sustain a high ranking and not suffer the consequences of constant changes by the powers that be.
Alternatively, you can hire a professional to help you with all this and so much more. Because if you want to really get competitive, you require advanced on-page SEO tactics.